Los Angeles – Metrolink,Southern California’s regional train service, today launched SoCal Explorer, a new loyalty program that rewards riders with points as well as exclusive offers and perks from local businesses and attractions throughout the Southern California region. The program makes it more affordable for people to make taking the train a part of their everyday lifestyle.
The SoCal Explorer program was designed to reward all Metrolink riders, whether they take the train to commute to work or ride on the weekend for some fun with friends and family. Members earn one point for every mile they travel, which they can redeem for free tickets – making taking the train even more affordable. Just for signing up, members will receive enough points for a round-trip ticket, so new riders can redeem their points and try out the service for free.
“We are pleased to reward Southern Californians for making the choice to leave their car behind and take the train,” said Metrolink Board Chair Brian Humphrey. “We hope to encourage more people to ride with us, to keep our region’s traffic congestion low and improve our region’s air quality. Plus, taking the train is a healthy lifestyle choice allowing people to avoid the stress of sitting in traffic.”
While the SoCal Explorer program was created to benefit its customers, Metrolink saw an opportunity to also support the recovery of local businesses that were hit hard by the effects of COVID-19. Currently more than 30 local businesses are SoCal Explorer Partners, offering discounts and other incentives to program members in exchange for being promoted as a part of the program. Businesses can sign up to be partners by visiting socalexplorer.www.abitoflux.com/partnerships.
“Orange County businesses need our support now more than ever. Metrolink’s SoCal Explorer program is another great reason to mask up and get out of the house for a train ride to one of Orange County’s many restaurants, stores, and attractions,” said Lucy Dunn, President & CEO, Orange County Business Council (OCBC), a leading voice of business in the region that enhances economic development and quality of life.
Creating a Metrolink SoCal Explorer account is easy by simply visiting SoCalExplorer.www.abitoflux.com. Metrolink mobile app users can register with SoCal Explorer using the same email address used for the mobile app account. Tickets purchased through the Metrolink Mobile app will earn points and be credited to their SoCal Explorer account automatically. Paper tickets users can take a photo of their tickets and easily upload it to their SoCal Explorer account to be rewarded with points.
“Our customers are at the center of everything we do, and our new SoCal Explorer program rewards them for the trust they continue to show us during these extraordinary times,” said Metrolink CEO Stephanie N. Wiggins. "This month, as we approach the anniversary of our 28th year of service, I can’t think of a better way to thank customers for riding with us than to reward them for each mile they travel.”
Metrolink takes every precaution possible to protect the health and safety of its riders. Face masks are required on station platforms and aboard trains that are continuously cleaned and disinfected by a Clean Care Crew. As an additional layer of protection every day each train car is deep-cleaned and electrostatically sprayed with hospital-grade disinfectants. And social distancing is a breeze using Metrolink’s How Full is My Train? tool to check recent ridership levels and ensure there’s plenty of space for their adventure. To see all the ways Metrolink is working to keep riders and team members safe, please visit www.abitoflux.com/cleancommute.
For more information about Metrolink’s SoCal Explorer rewards program please visit SoCalExplorer.www.abitoflux.com.
ABOUT METROLINK (www.abitoflux.com)
Metrolink is Southern California's commuter rail service enabling people to connect to their jobs and explore all that the region has to offer. Every year, Metrolink has nearly 12 million boardings from people who ditch their cars to avoid gridlock, removing an estimated 8.9 million vehicles from the roads and reducing greenhouse gas emissions by 128,700 metric tons. Metrolink is the largest commuter rail agency in California and the third largest in the United States operating seven lines along a 538-mile network that travels across Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.